#murraytweetindex
The #murraytweetindex is published by communications consultancy Murray and measures journalists across six parameters to capture their popularity, the quality of engagement and level of activity. A composite index was then created to rank overall positions.
Top 100
Gavan Reilly has made his social media presence a central part of his reporting and year on year built his profile to take the top spot in this year’s index. A well thought out Twitter thread can provide a first draft of history with as much impact as a news package or column.
Category Winners
In addition to the overall rankings, the research ranked journalists’ influence on Twitter in a range of different categories, category winners included:
Total Followers
The wide reach of Irish journalists on Twitter was demonstrated again, with the Top 100 in the index having over 3.3m followers, an increase of 6% on 2018.
Like many other career paths, women remain under-represented, and a higher proportion of strong female journalist voices in the index would be welcome.
6 Parameters
Top ranking journalists across each of the 6 parameters measured:
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MOST FOLLOWERS
View top 5 -
MOST TWEETS PER DAY
View top 5 -
MOST RETWEETS
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MOST FAVOURITES
View top 5 -
HIGHEST PERCENTAGE RETWEETS
View top 5 -
HIGHEST PERCENTAGE FAVOURITES
View top 5
With growing pressure to break the news first, media outlets also need to consider the editorial standards they expect from their staff in their Tweets.
Golden Ratio
During the current Covid 19 pandemic Twitter’s role as a source of breaking news has been more prominent than ever.
Media Outlets
The research reviewed which media outlets had most journalists in the top 100.
Most Tweeters in Top 100
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Irish Times24
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RTÉ17
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Independent News & Media14
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Newstalk6
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Business Post5
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Joe.ie / Maximum Media3
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Sunday Times / Times Ireland2
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Irish Examiner2
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The Currency2
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Virgin Media2
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Irish Daily Star2
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thejournal.ie1
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Irish Sun1
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Today FM1
The results show The Irish Times to have the most journalists in the Top 100, with 24, followed by RTÉ with 17, and Independent News & Media with 14.
On Twitter
Here are some of the latest tweets with the hashtag #murraytweetindex:
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Site Ownership, Administration & Contact Information
This website www.murraytweetindex.ie (the Site) is the property of and is administered & controlled by:
Murray Consultants Limited
40 Baggot Street Lower
Dublin 2The primary point of contact in relation to this website is tweetindex@murraygroup.ie
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Data Storage
There is no personal information stored about individual users of the Site.
Whenever you visit or interact with the Site, we may use technologies that collect information about how the Site is accessed and used (“Usage Information”):
Usage Information may include browser type, device type, operating system, length of user sessions, the page served, the time, the preceding page views. The Site Usage Information is used for administration and site analytics purposes only.We may collect and use your IP address to help diagnose problems with our server, to administer our website and to help improve the quality of service available on this site. Your IP address is used to gather broad demographic information. We do not link IP addresses to anything personally identifiable. This means that a user’s session will be tracked, but the user will be anonymous.
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Cookies Policy
The technologies used on the Site to collect Usage Information, include but are not limited to cookies (data files placed on a Device when it is used to visit the Site). We use cookies to store visitor preferences and record session information. To learn how you may be able to reduce the number of cookies you receive from us, or delete cookies that have already been installed in your browser’s cookie folder, please refer to your browser’s help menu or other instructions related to your browser. If you do disable or opt out of receiving cookies, we will honour your request, however please be aware that some features and services on our Site may not work properly.
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Data used in the compilation of this Data
The single purpose of this website is to deliver an analysis of Irish Media Journalists as a measure of their possible influence on Twitter.
The data used in this research was compiled from publicly available information on Twitter profiles using Twitonomy analytics (www.twitonomy.com). Data was collected for the Twitter profiles during the period from 1st January 2017 until 30th September 2017. The analysis was based on the previous 3,200 tweets that the user had made (or if the user had yet to make 3,200 tweets then all their tweets to date). The information was gathered and processed in good faith and based on our assessment of the relevant journalists who should be considered. Any questions, comments or suggestions for improvement or inclusion in next year’s index should be sent to tweetindex@murraygroup.ie
Any photographic images used for each Twitter Account profiled on the Site are the publicly available profile pictures uploaded to their Twitter Account and fed into the Site via a live feed from the Twitter API and have in no way been altered by the owners of the Site.
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Requests for Data Removal
If you are a journalist featured on this website and for some reason you wish to have your details removed, please confirm to us in writing by emailing us at tweetindex@murraygroup.ie or by regular post to the address of the owners of the site above. We will endeavour to complete any requests from any featured journalist to remove their details within 2 working days of receipt of the request (subject to confirmation of the identity of the person making the request).