#murraytweetindex

The #murraytweetindex is published by communications consultancy Murray and measures journalists across six parameters to capture their popularity, the quality of engagement and level of activity. A composite index was then created to rank overall positions.

Top 100

Top 100 Banner

Twitter remains an important tool for media organisations in terms of brand building, instantaneously reaching readers and amplifying the reach of the stories they break.

Biggest Gainers

2016 vs 2017

News, Joe.ie Carl Kinsella Sport Miguel Delaney Broadcast, KFM Shane Beatty Columnist, Irish Times Jennifer O'Connell News Gavin Sheridan GAIN
  1. 102 Gavin Sheridan @gavinsblog

    News

  2. 115 Jennifer O'Connell @jenoconnell

    Columnist, Irish Times

  3. 126 Shane Beatty @ShaneBeattyKFM

    Broadcast, KFM

  4. 136 Miguel Delaney @MiguelDelaney

    Sport

  5. 198 Carl Kinsella @TVsCarlKinsella

    News, Joe.ie

Category Winners

In addition to the overall rankings, the research ranked journalists’ influence on Twitter in a range of different categories, category winners included:

Total Followers

Total Followers vs TOTALS 2,559,242 2,973,358 16.2% UP 2016 2017

The reach of Irish journalists on Twitter continues to surge with the top 100 journalists listed having a combined 3m followers, up 16% on the last year.

6 Parameters

Top ranking journalists across each of the 6 parameters measured:

Trust has been a cause for concern in terms of followers on Twitter, with increasing scrutiny of the proliferation of fake accounts and bots which may see some users overstating their real presence.

Media Outlets

The research reviewed which media outlets had most journalists in the top 100.

Media Type Graph MEDIA TYPE BROADCAST - 29% ONLINE - 10% PRINT - 61%

Most Tweeters in Top 100

  1. Irish Times
    18
  2. RTÉ
    15
  3. Independent News & Media
    14
  4. Unaffiliated
    11
  5. Sunday Business Post
    9
  6. Newstalk
    5
  7. Sunday Times / Times ROI
    4
  8. Irish Examiner
    3
  9. TV3
    3
  10. Irish Daily Star
    2
  11. Irish Sun
    2
  12. Joe.ie / Maximum Media
    2
  13. thejournal.ie
    2

The results show the Irish Times to have the most journalists in the Top 100, with 18, closely followed by RTÉ with 15 and Independent News & Media with 14.

Privacy Policy & Disclaimer

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    This website www.murraytweetindex.ie (the Site) is the property of and is administered & controlled by:
    Murray Consultants Limited
    40 Baggot Street Lower
    Dublin 2

    The primary point of contact in relation to this website is tweetindex@murraygroup.ie

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  4. Data used in the compilation of this Data

    The single purpose of this website is to deliver an analysis of Irish Media Journalists as a measure of their possible influence on Twitter.

    The data used in this research was compiled from publicly available information on Twitter profiles using Twitonomy analytics (www.twitonomy.com). Data was collected for the Twitter profiles during the period from 1st January 2017 until 30th September 2017. The analysis was based on the previous 3,200 tweets that the user had made (or if the user had yet to make 3,200 tweets then all their tweets to date). The information was gathered and processed in good faith and based on our assessment of the relevant journalists who should be considered. Any questions, comments or suggestions for improvement or inclusion in next year’s index should be sent to tweetindex@murraygroup.ie

    Any photographic images used for each Twitter Account profiled on the Site are the publicly available profile pictures uploaded to their Twitter Account and fed into the Site via a live feed from the Twitter API and have in no way been altered by the owners of the Site.

  5. Requests for Data Removal

    If you are a journalist featured on this website and for some reason you wish to have your details removed, please confirm to us in writing by emailing us at tweetindex@murraygroup.ie or by regular post to the address of the owners of the site above. We will endeavour to complete any requests from any featured journalist to remove their details within 2 working days of receipt of the request (subject to confirmation of the identity of the person making the request).

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